Startup founders are under enormous pressure to answer critical questions: Who is our ideal customer? Are we solving the right problem for them? Should we build A or B first?
Being able to answer these questions faster is a significant competitive advantage. Learn More Faster is GV’s free step-by-step playbook for conducting Bullseye Customer Sprints, and accelerating customer discovery. Use it to define your unique value proposition and identify the specific customers who are initially most likely to adopt your product.
The simple formula for a Bullseye Customer Sprint is 5 and 3 in 1: Five bullseye customers and three simple prototypes in one day.
These videos illustrate the building blocks of a Bullseye Customer Sprint Interview, as described in Learn More Faster.
For these videos, we imagined a business that was exploring concepts for a new burrito shop, then we interviewed five bullseye customers with three easy prototypes in one day. We recruited bullseye customers in the U.S. who order Mexican food to go several times per week. (You can find the screener and interview guide in the “Sample Screener Questionnaires and Interview Guides” under Resources.)
We chose a relatable consumer example for these videos, but we’ve conducted successful Bullseye Customer Sprints for many complex, highly technical, and enterprise products, too.
A message from Michael
Please email your stories and suggestions for improving this playbook to: Michael@LearnMoreFaster.com